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Why do you want to buy Land?

Posted by on September 19, 2020

Investors in Kenya are more inclined to direct their resources to the Real estate than any other industry. This has been attributed to the availability of affordable land and the low risks in real estate investment. However, before you decide to buy land, you should set a goal for your investment.

One of the first steps towards setting investment goals should be understanding the industry. Read and consult with professionals within the industry of interest.  We will look into strategies you can implement when it comes to real estate investment.

  1. Buy and sell

What price did you buy your land? Is that it’s market value? If this is your preferred approach then your research is paramount. The research will help you determine if you bought the plot below the actual market value. If you are lucky to acquire under such terms, your investment strategy at this point will be to find a willing buyer to make a purchase higher than the property’s market value.

  • Buy and hold

If you bought your land at the current market value, don’t worry you can use the buy and hold approach. Since land appreciates after a period of time, your strategy will be profitable and you may get a buyer in the future as the area becomes more popular among investors.

  • Buy, develop, and sell

This approach is almost similar to the second one, with the addition of developing the land and selling it with the developments on site. Buying bare land is a great opportunity to earn from your investment by developing the land and increasing its value in the process. If you no ideas on how to develop your land, talk to your realtor as they will be in a better position to advise.

  • Buy, cultivate, and hold

This approach is common in areas with rich soil that is favorable to agricultural activities such as Nanyuki. This investment plan will be for those interested in farming activities. The Wealthsmith company has various projects in the Nanyuki area and if this is your preferred approach, you can contact them to learn more about the projects. When you can actively cultivate your land and make a profit off the produce from the farm.

  • Buy, develop, and rent

Last but not least, you can choose to develop the property with commercial constructions, Holiday homes, or residential buildings. Holiday homes are quite popular in Nanyuki due to the nature conservancies in the area and one of The Wealthsmith clients is already working on one.  You can choose to rent out your property and earn from the investment.


Land holds limitless opportunities and with the right investment company, you can achieve and earn from it. Contact us today for the best real estate deals in the Kenyan market.

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